WWD: How does it feel to be the face of Boss The Scent?
Jamie Dornan: Above everything else, it’s just a privilege to be associated with such an iconic brand. In my modeling days, I think I did five campaigns for [Hugo Boss] in various guises. They were always very good to me. I always respected everyone there and have a good relationship with them. So to be able to continue that relationship all these years later, it’s a very nice feeling.
WWD: How was it working on the advertising?
J.D.: They had a very strong visual idea of what they wanted it to look like, and they got Drake Doremus in to do the advert. I’m a huge fan of his. He’s a very impressive, very talented, very successful director in Hollywood. Their intentions were obviously for it to be something very seductive, beautiful and artistic, and hopefully I’ve helped in whatever way I can to achieve that.
WWD: This campaign is about becoming disconnected from the virtual world. How come you choose not to be on social media in your own life?
J.D.: I think there are elements of social media that can do good, and people can spread good vibes. But unfortunately, what it really highlights is that a lot of people don’t want to do that. It just feels like it’s a sort of hotbed for negativity, and I don’t really want to buy into that. It’s also very high levels of narcissism that — again — I have no interest in being subjected to. It’s not for me.
I feel like my life is much more enriched without it than with it. I have to say, I don’t miss it.
WWD: Do you recall the first fragrance you ever wore?
J.D: I remember CK One being a big thing at school. Fragrance — it never fails to blow my mind how powerful a scent is, and how it can bring up emotions and memories of people that you didn’t even realize you had locked away. It means a lot to a lot of people.
WWD: Do you wear fragrance?
J.D.: Yeah, [ but] not every day. We live out in the English countryside, where it’s not really about looking or smelling good. You sort of get up and go, really. It’s the life we’ve chosen, and we love it. I have two very small kids, and it’s the last thing in your mind in the morning — how you look and how you present yourself.
WWD: What about Boss The Scent?
J.D.: It does give you a bit of a lift — it does elevate you a bit, and it’s a nice feeling.
WWD: Are there certain scent notes you like?
J.D.: I don’t like anything too fresh, fruity or floral usually. I just find it a bit distracting, and it makes me a bit dizzy. I prefer the earthier, woodier, leather sort of stuff.
WWD: Outside of fragrance, are there any other projects you can discuss?
J.D.: I’ve got three movies coming out within five weeks of each other. I’ve got a film called “A Private War” with Rosamund Pike and Stanley Tucci that’s coming out in November. I’ve got a film I did with Peter Dinklage for HBO called “My Dinner With Hervé,” and I’ve got a “Robin Hood” film that’s an ensemble thing with Taron Egerton, Jamie Foxx, Eve Hewson and Ben Mendelsohn. And then I just finished last week filming a threepart drama for the BBC, called “Death and Nightingales,” which is an adaptation of a book by Eugene McCabe of the same name. It’s being directed by Allan Cubitt, who wrote “The Fall,” which is a BBC show that I did. So yeah, lots happening. It’s all been great.
WWD: What parts do you have?
J.D.: Very different roles. In Hervé, I played a journalist, who goes over to interview Hervé Villechaize in the Nineties and has a very insane night with him, and it changes both their lives forever. In “A Private War” I play again a journalist, but a photojournalist — a war photographer. The story is about Marie Colvin, who was The Sunday Times war correspondent for about 25 years. She died in Syria in 2012. Rosamund Pike plays her, and I play Paul Conroy, who is a real person, whom I’m now very close with. He was with us on the whole journey. And then “Robin Hood,” I play Will Scarlet… and then in the latest, in the BBC [production], I play a character called Liam Ward. It’s all set in late 19th- century Ireland.
What I love about my job is the variety of it. You get to explore all these different worlds and these different characters, and it’s never the same thing day in, day out.